An art direction student’s first creative book

Creative BookProject Sea‑Moon

Art Direction student at e-artsup Bordeaux, looking to specialize in Product Design. I’m currently looking for a 3-month internship.

See my work
Selected work

School and personal projects.

A selection of my projects. Each project covers the brief, my creative process and the final outcome.

About

Hello, I’m Luna.

Portrait of Luna Chalom

Art Direction student at e-artsup Bordeaux, looking to specialize in Product Design. I’m currently looking for a 3-month internship.

Curious, rigorous, proactive and highly productive, I’m committed to putting my skills to work for the company and quickly becoming an asset to the team.

I’m bilingual in English after two years of school in Scotland and a lot of travel, which also opened me up to other cultures. Before design, I studied at Epitech Bordeaux, where I picked up the basics of Python and C. Moving to Product Design let me bring together what I love: artistic creation, the human sciences, problem solving and technology.

Studying
Art Direction, e-artsup Bordeaux
Specializing in
Product Design
Based in
Bordeaux, France
Looking for
A UX/UI design internship, early January to 26 March 2027
Languages
French, English (bilingual)
Also
Python and C basics, Epitech Bordeaux
Process

How I work.

I work with the Double Diamond: open up to understand the problem, narrow down to the right one, open up again to explore answers, then converge on the solution. It’s the method I want to take further during my internship.

  1. Diverge

    Discover

    UX research and needs analysis: meeting users and understanding what they actually need.

  2. Converge

    Define

    Personas, user journey mapping and information architecture to frame the right problem.

  3. Diverge

    Develop

    Zoning, wireframes and interactive prototypes in Figma to explore several answers.

  4. Converge

    Deliver

    User testing and iteration, then a clean UI built on a reusable design system.

Skills & tools

What I work with.

Art direction

  • Branding
  • Visual identity
  • Design thinking

UI/UX & product design

  • UX research
  • Information architecture
  • Zoning
  • Wireframing
  • Prototyping
  • UI design

Graphic design

  • Layout
  • Photo retouching
  • Vector illustration
  • Motion design
Figma
UI design, zoning, wireframing, interactive prototyping, components, design systems, auto layout and well-organized shared files.
Photoshop
Photo retouching and image composition.
Illustrator
Vector work and visual identity.
InDesign
Editorial layout.
After Effects
Motion design and graphic animation.
Code
Basics of Python and C.
Now

Looking for a UX/UI design internship.

A UX/UI design internship where I can help design interfaces and user experiences, from UX research, needs analysis and personas to user journey mapping, information architecture, zoning, wireframing, interactive prototyping and user testing. I want to go deeper into user-centered design, especially the Double Diamond, as well as design systems and collaborative work in Figma, from research all the way to iterating on solutions.

Get in touch

From early January to 26 March 2027

Contact

Get in touch.

All work Case study · Visual identity

Lunz

My year-end project at e-artsup: designing my own visual identity around Lunz, the nickname my family uses for me, from the first moodboard to a hand-lettered logo, a full graphic charter and printed stationery.

Role
Art direction & graphic design (solo)
Timeline
5 weeks
Context
Year-end project, e-artsup Bordeaux
Tools
Figma, Illustrator, Photoshop
Lunz business card in deep wine with cream lettering, resting on bronze satin
The brief

An identity, not just a logo

The course asked each student to build their own visual identity in five weeks, then present it in an oral defense. The starting principle: an identity is not a logo on its own, but a system of consistent choices covering color, typography, shapes, images, layout and photography style.

  1. Week 1Positioning and moodboard
  2. Week 2Logotype and graphic system
  3. Week 3Structure of the brand guidelines
  4. Week 4Applications and finishing
  5. Week 5Presentation and oral defense
Research

Moodboard

I started by defining the feeling I wanted the identity to give: sophisticated, light and authentic. I collected references from perfume packaging, fashion illustration and premium stationery, then kept the images that repeated the same elements: deep wine tones, cream paper, fine serif type and flowing script.

Four words guided every decision after that: sober, fluid, elegant and colorful.

Moodboard in wine, plum and cream tones with perfume bottles, logos, a fashion sketch and a nautilus shell
Moodboard and first palette
Logo

From sketch to vector

I drew the logo by hand first. After many pencil studies of the name, I narrowed it down to two directions: a classic serif wordmark with an ornament, and a flowing hand-lettered version. I chose the hand-lettered one: for a family nickname, it felt warmer and more personal than a formal serif, and it matched the fluid side of the moodboard. I then redrew it as clean vector shapes.

Pencil sketches of the Lunz lettering, two selected directions, and the final vectorized logo
Sketches, selected directions, vectorization
Construction

Making it consistent

Hand lettering can easily look uneven, so I rebuilt the wordmark on a construction grid: shared baselines and heights, and circles that set the curve of each loop. From the wordmark I then extracted a monogram that joins the L and the Z into a single, compact mark for small formats.

Construction grid of the Lunz wordmark and the LZ monogram with guide lines and circles
Construction grid for the wordmark and monogram
Graphic system

Color, type and pattern

The system rests on six colors, from cream to a very deep wine, and three typefaces with clear roles: Vania for titles, Playwrite DE VA as a handwritten accent and Source Serif 4 for text. The monogram also becomes a repeating pattern for backgrounds and packaging.

  • #EFE1CD
  • #42001D
  • #72003D
  • #623E4E
  • #C4B2BA
  • #2A0012
Logo on cream and wine, monogram pattern, the three typefaces and the six-color palette
Typefaces, palette and monogram pattern

I then tested the wordmark and monogram on every color of the palette, to check which pairings keep enough contrast to stay legible.

The wordmark and monogram shown on each color of the palette
Color variations of the logo and monogram
Applications

Putting it to work

Finally, I applied the identity to real supports: business cards in two colorways, letterhead, envelope, notebook, badge, keyring and an app icon. Seeing everything together in mockups showed whether the system holds up from a large page down to a small icon.

Business cards in cream and wine, and a stationery set with notebook, letterhead, badge and phone
Business cards and stationery
Reflection

What I learned

This project taught me to think of an identity as a system rather than a single logo, and to be able to explain every choice, from a color to a curve. It is the same logic I now apply to interface work, where a design system keeps every screen consistent.

All work Case study · Photography & art direction

The Silence of the Lambs, recomposed

A school brief: recreate a film poster identically, with my own portrait in place of the original. I took it from analyzing the poster and planning the shoot to retouching, redrawing the title and composing the A3 print.

Role
Model, retouching & art direction
Timeline
6 weeks
Context
Photo + art direction course, e-artsup Bordeaux
Tools
Photoshop, Illustrator, InDesign
The brief

Identical, but with my face

Each student had to choose an A3 film or series poster built around a portrait, then rebuild it identically with their own portrait. The point of the exercise is to work on the photo before the shoot: lighting, framing, make-up and accessories all have to be planned so the picture already matches the original, rather than being fixed afterwards.

  1. Step 1Brief, poster choice and analysis
  2. Step 2Studio shoot: styling, lighting, background and framing
  3. Step 3Retouching, title lettering and A3 layout
  4. DeliveryOriginal, raw shot and recreation mounted side by side on black board
  1. Original DVD poster of The Silence of the Lambs
    1Original poster
  2. Raw studio portrait: frontal pose, soft light, dark background
    2Raw shot
  3. Retouched portrait in a cold blue tone with amber eyes
    3Retouched
  4. My recreation of the poster with my own portrait, blue-toned face, amber eyes and a moth over the mouth
    4Final poster
Analysis & shoot

Reading the original

I chose The Silence of the Lambs because the face is the whole poster: a frontal, symmetrical portrait with a steady, almost expressionless gaze. Before the shoot I studied how it was built: the soft, even light on the face, the tight framing from forehead to chin, the dark surround and the neutral expression.

In the studio I reproduced those conditions as closely as possible, so the raw shot would already sit in the same position and light as the original.

Retouching

Matching the color

In Photoshop I worked the image with curves, color balance and saturation to reach the cold blue-violet tone of the original. I retouched the skin while keeping its natural texture, so the face still looks real rather than smoothed, and recolored the eyes to the original’s warm amber so they become the only warm point in the image.

Typography & layout

Rebuilding the poster

The title carries as much of the poster’s character as the face. Rather than settle for a similar font, I drew the lettering myself in Illustrator to match the original’s condensed letterforms, then rebuilt its gradient and effects in Photoshop.

Detail of the redrawn title lettering with its gradient
Title lettering, drawn in Illustrator

Last, I composed the A3 poster in InDesign, placing the moth, credits, logo and small details where they sit on the original. For the final delivery, the printed poster was mounted on black board next to the original and the raw shot, so all three stages can be compared.

Reflection

What I learned

Recreating something identically leaves nowhere to hide: when the two posters sit side by side, every difference in light, color or spacing shows. It taught me to analyze an image precisely before acting on it, and to plan the shoot so retouching refines the picture instead of rescuing it.

My finished recreation of The Silence of the Lambs poster, with my portrait, amber eyes, the moth and the redrawn title
Final A3 poster
All work Case study · Brand creation

Pentine

An art direction workshop where I invented a fashion brand from scratch: its personality, references, logotype, a first collection and a plan to launch it.

Role
Brand creation & art direction (solo)
Context
Art direction workshop, e-artsup Bordeaux
Brand values
Sophisticated, extravagant, casual
Deliverables
Moodboards, logo, collection, communication plan
Pentine lace-up batwing top in charcoal, khaki, orange and lilac, each with the rose logo
Positioning

Three words, one tension

I built Pentine on three words that pull against each other: sophisticated, extravagant and casual. The challenge was to keep all three in balance: clothes comfortable enough to live in every day, with the attitude of a stage outfit and the finish of a premium label.

Research

Rock attitude, runway shapes

My first moodboard gathered the brand’s attitude: rock culture and its stage wear, military jackets with braided details, studs, lacing, street art and punk fashion. The second turned that energy into wearable fashion: runway silhouettes, draped and off-shoulder tops, slouchy suede boots and a palette of khaki, plum, lilac and camel.

Inspiration moodboard: rock stage outfits, military jackets, studded shoes, street art and illustrated posters
Attitude moodboard
Fashion moodboard: military jackets, draped tops, suede boots and runway looks
Fashion moodboard
Logotype

Finding the voice

I explored a dozen typographic directions for the name, from heavy display serifs to condensed capitals and brush script, to see which one carried all three values at once.

Twelve typographic explorations of the Pentine name
Typographic explorations

I kept a lowercase serif and refined it: curled terminals for elegance, small thorn-like spurs on the letters for the extravagant edge, and soft round forms so it never feels cold.

Two refined versions of the lowercase Pentine wordmark with curled terminals and thorn spurs
Refined wordmark
Logo

A rose with thorns

The symbol is a rose whose stem twists into a curve and carries the same thorns as the lettering. It sums up the brand: a classic, refined flower with a sharper, rebellious side. The symbol also works on its own, small enough to sit on the chest of a top.

Final Pentine logo: a rose with a curving thorned stem above the wordmark
Final logo
Collection

A first capsule

I imagined a first capsule that applies the brand to real pieces: lace-up trousers and batwing tops in charcoal, khaki, orange and lilac, studded suede boots, a belted studded leather jacket and a matching cap. Lacing, eyelets and studs repeat from piece to piece, so the collection reads as one family.

Lace-up cropped trousers in khaki, orange, lilac and charcoal, with studded suede boots
Trousers and boots
Studded leather jacket with double belt and fur collar, and a matching studded cap
Jacket and cap
Communication

Launching the brand

To finish, I planned how Pentine would reach its audience, through three channels:

  1. TV seriesA teen series about best friends, one of them a designer: viewers follow the creation and growth of the brand, along with the drama.
  2. ArtistsCollaborations with musicians: music videos where they wear the pieces, promo videos in the bars where they play, and pieces lent to the public to make it interactive.
  3. Website & appAn online shop built around an AI “DressUp avatar” that lets you try each piece on different body types and in different colors.
Reflection

What I learned

Creating a brand from nothing showed me how every decision has to serve the same few values, from a single letter to a shoe or a launch idea. The communication plan was my first step towards thinking about the digital experience around a product, which is what I want to explore further in UX/UI design.

All work Case study · Photomontage & character design

Aperobot

A “junk robot” built entirely in Photoshop from everyday objects, given a name and a logotype of its own. Mine is made from the things you find on the table at apéro time.

Role
Character design, photomontage & logotype (solo)
Timeline
2 weeks
Context
Art direction course, e-artsup Bordeaux
Tools
Photoshop
The brief

A robot made of junk

The brief asked for a robot made only of salvaged, everyday and unexpected objects, assembled by photomontage from collected images. It also needed a name, turned into a logotype, on a plain background with no scenery so the composition stands on its own. The final file was an A4 poster at 300 dpi in CMYK, delivered with the layered Photoshop file.

  1. Step 1Character design sketches on an A3 sheet, a name, and image research
  2. Step 2Cutting out the objects and assembling the robot
  3. Step 3Logotype, then finishing: shadows, reflections and color
Concept

Apéro + robot

Instead of random objects, I gave the robot a theme: the French apéro. The name came naturally from that, Aperobot, and every part had to belong on a bar table. A theme made the image research easier to organize and gave the character a personality of its own: a cheerful host who is always ready to open the next bottle.

Photomontage

Building the character

A winged corkscrew forms the body, and its two levers become shoulders with cogs. A bottle cap makes the head, an open peanut shell the eyes, and two lighters the arms. One hand holds an olive on a cocktail pick, and two screw caps act as feet. He stands on a bistro table so he feels at home.

Each object came from a different photo, so most of the work was making them look like one piece: cutting them out cleanly, matching the chrome reflections and color, and adding the shadows and reflections on the table that ground him in the scene.

Close-up of Aperobot: bottle-cap head, peanut eyes, corkscrew body with cog shoulders and lighter arms
Head and shoulders detail
Logotype

A name with character

The name had to look as if it came straight off an old aperitif label. I drew it with the codes of Art Nouveau and Art Deco café posters: tall, condensed letters with heavy vertical stems and soft, rounded curves.

The letters carry the theme in their details. The bars of the A and the E are wavy, like a drink being poured, and the A opens with a single sweeping curve. The P and R bowls stay open and fluid. The O is narrow and tall, like a bottle seen from the front. In “bot”, a lowercase b and a smaller o break the rhythm of the capitals, a playful hint that this is a robot and not a real drinks brand.

The name and lettering also wink at Aperol: the sound of “Apero”, the warm red background and the dark lettering with an offset shadow all recall the Italian aperitif’s vintage labels and its bright spritz red. That familiarity makes the poster read as “apéro” at first glance, before you even notice the robot.

The colors complete the system. Near-black letters keep strong contrast on the red, while the shadow is a muted brass-khaki that picks up the brass rim of the bistro table and the green of the olive, so the logotype and the photomontage feel like one image.

Aperobot logotype in bold art-deco letters with an offset shadow on red
Logotype: wavy bars, open bowls and a brass-khaki offset shadow
Reflection

What I learned

A photomontage only works if nobody notices the seams. This project trained my eye for light, reflections and shadows, and taught me to keep a clean, well-organized Photoshop file, which was part of the grade. Choosing a theme early also showed me how one clear idea can guide every small decision.

Final Aperobot A4 poster: the robot made of apéro objects on a bistro table, red background, logotype at the top
Final A4 poster
All work Case study

[Project title]

[One or two sentences: what you made, who it is for, and the result.]

Role
[Your role]
Timeline
[Weeks / dates]
Team
[Solo or names]
Tools
[Tools used]
Hero image
The brief

Starting point

[The brief or question, the context, and why it mattered.]

Research

What I found

[Who you spoke to, what you observed, and the insight that shaped the direction.]

Image
Image
Ideation

Exploring ideas

[Sketches and concepts explored, and how you narrowed them down.]

Sketch spread
Prototyping

Building and testing

[Models, iterations and tests. What changed between versions, and why.]

Prototype
Testing
Outcome

The result

[The final design, how it works, and what it achieved.]

Final render
Reflection

What I learned

[What you would do differently, and what you are taking into the next project.]

CV · Luna Chalom

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Luna Chalom's CV: profile, selected projects, education, skills and languages